
This Black History Month, Abby&Edna is honoring the past by looking to the future — spotlighting the burgeoning culinary pioneers who are making a name for themselves, while honoring who they are and where they come from.
This week, A&E spoke to Derrell Smith—CEO and founder of 99EATs—about the inspiration behind his company and his journey from NFL player to meatball maven.
Before being let go from my job in advertising in 2017, I won a meatball competition in Brooklyn using my sauce recipe (The OG Sauce) which I developed while attending graduate school at Syracuse. From there, I began selling the meatballs in Smorgasburg (while still working full-time). April of 2017 I was let go from my job and decided to pursue my hustle full-time and haven’t stopped. 99EATS serves as the parent company of all things, while “Amazeballs†is specifically food.
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The logo is modeled after the women in my family, specifically my grandmothers.
The women in my family were my culinary inspirations and my earliest food memories took place in their kitchens. I made the logo in their likeness’ so that when people taste Amazeballs’ food, they are transported back to their grandmother’s kitchen, and remember the feeling they had when they ate grandma’s food. In my mind, that’s how we execute on our mission – by creating a feeling and sparking emotion that leaves you feeling the way you did when you left grandma’s house.

My love of food started around 8 or 9 years old, my Mom let me cook dinner for the family (with no guidance). I broiled the pork chops until they chewed like leather, but the flavor was good! As long as the flavor was good, I could work with that, so I just kept practicing! The more I practiced, the more I fell in Love
Watching the women in my family cook, and them giving me small tasks like licking the cake bowl and washing the dishes. I just kept coming back and getting more tasks until my tasks became responsibilities, and so on.
Watch my cooking videos and shows so I can learn you something 🙂
Because their spirit lives in us and flows through us and by remembering and celebrating their stories we add context as to why and purpose to our inherent power to create the world we want to live in, no matter the obstacles in our way.